The Value Proposition Canvas Guide: How to Unlock Real Value for Your Customers and Your Business

The term ‘value’ is frequently bandied about in business discussions, yet its true definition remains elusive, subject to interpretation, and entirely dependent on context. Value is multifaceted, varying from one organizational type to another, from one customer to another. Let’s delve deeper into its dynamics. For corporations, value is often equated with financial metrics – […]

A Guide to Better Customer Discovery Interviews

Customer discovery interviews are essential for companies looking to better understand their target audience and improve their products or services. In order to conduct effective customer discovery interviews, it is important to understand their purpose, prepare well for the interview, actively listen during the conversation, analyze and interpret the results, and finally implement the feedback […]

Case Study: Designing an Innovative Program for Young Canadians

Venture for Canada, a national charity, sought facilitation help to explore, align, and test ideas that will positively impact youth and young adults in the retail industry. Meet the Client Venture for Canada is a national charity that facilitates and fosters entrepreneurial skills in young Canadians. It does this through the recruitment, training and support […]

5 Ways Rapid Decision-Making Sprints can Transform Team Collaboration


Ditch your standard meeting / brainstorm format and get your projects on track The Rapid Decision-Making Sprint (RDMs) is probably my favourite tool ever. I’ve been working for over 16 years, and if I were given an option to travel back in time to Day 1 of my career but with the ability to bring […]

Design Sprints & Three Principles To Help Set Better Goals

Goal Setting

Why bother setting goals? Is it not enough to always simply ‘do your best’? Widespread research on goal setting proves quite the opposite in many aspects such as academia, early childhood development, and team environments. Without a specific target and a measurable end goal in mind, we tend to lack motivation, persistence, and results. But that doesn’t […]

Three Design Thinking Practices you can Adopt Tomorrow – Even Remotely

Design Thinking Practices

Now more than ever, teams and businesses are under a lot of pressure to constantly evolve, innovate, and stay relevant in a time of great uncertainty and major change. Many of those who’ve been tasked with leading innovation have probably come across, if not dabbled into, design thinking. And while it isn’t the key to […]

Q&A with John Zeratsky – Design Sprint Co-Creator & Author

John Zeratsky - Design Sprint Co-Creator

If you’re involved in any element of product/service design or development, innovation or growth (etc.) at your organization, chances are you’ve at least heard of Design Sprints. Because of their bias for action, repeatable systematic steps and their powerful risk mitigation qualities, design sprints have caught on like wildfire, especially in the US and Europe. […]

Want To Be Involved In Innovation? Develop Your Facilitation Skills

Innovation and facilitation skills

If you’re involved – or especially leading – any kind of innovation in your organization, one thing you can absolutely count on is that you’ll be facilitating a lot. Facilitation skills are a key element in the modern professional work world, and a foundational skill set for an innovation professional. The ways in which you […]

Agile Business Goals

Customer Discovery

As the pace of change continues to increase, implementing strategy and changing direction is still a major hurdle for most organizations. Companies now need to be able to focus, align and engage their people around dynamic and measurable outcomes – becoming more agile and flexible in their outputs and processes while helping people understand how […]