Why Agile Product Ownership is the Game Changer for Modern Businesses
The rise of product management and the necessity for roles that consistently deliver customer-focused value are redefining the way businesses operate, regardless of the industry or business nature. Agile Product Ownership, in particular, emerges as critical to shifting the business to prioritize the customer in product development. The integration of Agile Product Ownership as a […]
A Guide to Better Customer Discovery Interviews
Customer discovery interviews are essential for companies looking to better understand their target audience and improve their products or services. In order to conduct effective customer discovery interviews, it is important to understand their purpose, prepare well for the interview, actively listen during the conversation, analyze and interpret the results, and finally implement the feedback […]