The Value Proposition Canvas Guide: How to Unlock Real Value for Your Customers and Your Business
The term ‘value’ is frequently bandied about in business discussions, yet its true definition remains elusive, subject to interpretation, and entirely dependent on context. Value is multifaceted, varying from one organizational type to another, from one customer to another. Let’s delve deeper into its dynamics. For corporations, value is often equated with financial metrics – […]
A Guide to Better Customer Discovery Interviews
Customer discovery interviews are essential for companies looking to better understand their target audience and improve their products or services. In order to conduct effective customer discovery interviews, it is important to understand their purpose, prepare well for the interview, actively listen during the conversation, analyze and interpret the results, and finally implement the feedback […]