Agility in Marketing (ICP-MKG)

Agility in Marketing
(ICP-MKG)

Agile Marketing empowers teams to adapt quickly to market changes, optimize campaigns using real-time data, and deliver high-impact results.

Agile Marketing Strategy

Customer-Centric Planning

Iterative Optimization

Unified Collaboration

Certified Marketing Agility

Apply agile methods to lead marketing campaigns that are faster, smarter, and focused on measurable customer value.

certification

Agility in Marketing ICP Certified Professional designation (ICP-MKG)

track

Core certification within the Agile Marketing Track

Format

Interactive theory and hands-on application

An ICAgile-Accredited Certification for Forward-Thinking Professionals

Build Confidence. Enable Flexibility. Lead with Resilience

setting

2-days in person, 3 days via Zoom

time

9 AM–4 PM, including breaks and lunch

materials

All materials and ICAgile credentials provided upon successful completion

What You'll Learn

Guide product strategy, align teams, and build value-focused solutions with agile tools and stakeholder communication mastery.

Agile Marketing Strategy

Learn to align campaigns with customer needs, team capacity, and market opportunities using agile frameworks.

Marketing Leadership Agility

Develop the mindset and skills to lead responsive, value-driven marketing teams.

Customer-Focused Campaigns

Prioritize customer outcomes and experiment-driven strategies to build trust and relevance.

Data-Driven Iteration

Apply real-time feedback loops to improve targeting, messaging, and results.

Cross-Functional Collaboration

Break down silos and unify creative, strategy, and execution around shared marketing goals.

Who Is This For?

Best suited for marketers and business professionals ready to upgrade how they plan, deliver, and measure marketing.

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