Agility in Marketing (ICP-MKG)

Agility in Marketing
(ICP-MKG)

Agile Marketing empowers teams to adapt quickly to market changes, optimize campaigns using real-time data, and deliver high-impact results.

Agile Marketing Strategy

Customer-Centric Planning

Iterative Optimization

Unified Collaboration

Certified Marketing Agility

Learn how to apply agile methods to lead marketing campaigns that are faster, smarter, and deliver measurable customer value.

What You'll Learn

Guide product strategy, align teams, and build value-focused solutions with agile tools and stakeholder communication mastery.

Agile Marketing Strategy

Learn to align campaigns with customer needs, team capacity, and market opportunities using agile frameworks.

Marketing Leadership Agility

Develop the mindset and skills to lead responsive, value-driven marketing teams.

Customer-Focused Campaigns

Prioritize customer outcomes and experiment-driven strategies to build trust and relevance.

Data-Driven Iteration

Apply real-time feedback loops to improve targeting, messaging, and results.

Cross-Functional Collaboration

Break down silos and unify creative, strategy, and execution around shared marketing goals.

Who Is This For?

Best suited for marketers and business professionals ready to upgrade how they plan, deliver, and measure marketing.

Product & Marketing Leads

Advertising & Communications Specialists

Sales Professionals & Analysts

Senior Leaders & Executives

Marketing & Sales Professionals

Recommended prerequisite: Business Agility Foundations (ICP-BAF)

Enrolment Options

Individuals

register now

Teams

Train up to 15 people at once.

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