Problem Identification & Framing

Finding the right solutions starts with a well-defined problem.

Defining your business challenge sets the stage to uncovering game-changing ideas. Work with our experienced facilitators to align on your most critical business challenges and to unlock your team’s creativity.

Why Run a Problem Framing Workshop?

  • Identify the core problem

    You want to ensure you're solving the right problem at the right time.

  • Clarify the problem

    You need to explore and better understand the problem, including key assumptions and risks.

  • Determine Next Steps

    Decide the best approach to solving the problem and taking action on critical next steps.

Design Thinking Workshops

OUR APPROACH

A Typical 2-Day Problem Framing Sprint

Our experienced facilitators structure each problem framing sprint to help you clearly define your business goals and your user’s goals. How do they align? How might you find new opportunities to serve them better? Faster.
  • Define current business context

  • Visualize long-term business success and impact

  • Define your target audiences and their challenges

  • Identify ways you can solve your user's pain points

  • Craft a well-defined challenge statement

Want to train your own trainers?

Looking to build your internal expertise in running problem framing and assumptions mapping? 

No problem! We have a “Train-the-Trainer” workshop that might be exactly what you need!

Design Thinking Workshops

Carlos Oliveira gives a general overview and answers question on why defining the right problem can make or break your innovation project.